Discover The Elusive Secrets Within Video Marketing

Why Use Video Marketing?

Helps you to get your website ranked faster
Allows you to connect with the masses, but on an individual basis
Statistics state that 75% of people online now are watching video
Youtube is reported to be the 2nd largest search engine (Owned by Google)
Videos are proven to increase sales conversions

But There’s More

Not only that, but video marketing is a fantastic way to get noticed online. It allows you to build your own personal brand and also projects your personality … which can be vital if you are promoting YOU. Branding yourself in this manner allows you to make full use of the laws of Attraction Marketing. With video marketing as your vehicle you can attract people to you, build relationships with them, provide added value and then allow them to buy from you.

People Buy From People

This is still the case today and I for one know this only too well. They buy from people they connect with and people they trust. This is where I believe video marketing comes into its own. You see, I have a wealth of experience in Sales & Marketing, but in twenty years I have never sold anything to anyone. I simply allow people to buy from me. This is very important, as it is the basis for Attraction Marketing and works extremely well in my video marketing strategy.

Using Attraction Marketing in Video.

The reasons for Attraction Marketing (or as I like to call it … Attractive Video Marketing) working so well in video are …

There is no SELL, SELL, SELL … so you are unlikely to get your account shut down
You create such a connection with people that they want to discover more about you

If you can break down the barriers of communication, using words, music and even humour, then you are likely to make connections with people who become very inquisitive about you.

They are likely to click links to other videos in your playlist or channel.
They are likely to click links to your website to find out even more about you.
They are more likely to opt-in for FREE promotions you may have as part of your strategy.

Video Marketing can play a huge part in the success of any online business, so it is imperative you don’t waste your efforts by falling into the old traps of ‘sell, sell, sell’.

Develop Your Own Video Marketing Strategy

Planning your own strategy in any field of marketing is imperative to its success, and video marketing is no different. If you plan your whole strategy from the start you are sure to succeed. Here are my tips to ensure your videos don’t go unnoticed.

Firstly, you need to put your inhibitions aside if you feel uncomfortable in front of a camera. Don’t worry, as we have all been there. I used to follow a script for my videos, some use autocue software. I now let my videos flow, using only one take, and feel my personality is presented best this way.

Secondly, what do you want to achieve? More views, more subscribers, more friends and more people going through to your chosen destination. Knowing what you want to achieve will mean you are less likely to go off topic and make it easier for you to stay focused.

I normally set out a playlist and plan out a series of videos to shoot. Ten small videos are better than one huge one, as you get more online presence … in fact, ten times the amount.

Branding is very important in putting your video series together. Sticking to the same format, similar music, a themed title and description are key for consistency.

Don’t forget to put your domain name as the first text in your description box. This gives your viewer a clickable link that is always on display.

Adding annotations with links back to other videos in your playlist, channel or subscribe here are methods proven to increase your interactivity. Also you may want to ensure people watch the whole video by making an offer at a specific time within the video and announce it near the start!

Once you have uploaded your masterpieces to the outside world you still have part of your strategy to carry out. You need to ensure people are going to see your work. So you need to attract people to your channel. This can be the most important but also the most time consuming part of the strategy. You need to attract people from your chosen niche, which will add to your credibility and will also help with your Search Engine Optimisation.

Why not invite people to view your new videos? Send them a private message and attach a video from your new playlist. The key here is to ask for feedback and open the lines of communication. Humour is always good to break down the barriers associated with building relationships … this being an essential part of succeeding in the world of Internet Marketing.

Original Article by: http://www.howtomakemyblog.com