Well, to be honest, it’s not really important to increase your Alexa ranking. You are not even required to worry about the Alexa ranking since it has been questioned for the accuracy of its ranking system. Yes, the Alexa ranking is biased and doesn’t really give the exact picture. For the late comers, Alexa is a website which ranks the websites on the basis of their traffic.
Google, Facebook, Yahoo etc have been the recipients in the top 5 websites in the world. It’s a fact that many of the webmasters can show their Alexa ranking to attract direct advertisers on their website. Therefore, it’s considered to be important for website ranking. But there are other effective methods to measure the traffic of your blog (e.g. Google analytics). Although not completely reliable, it is still widely used by internet users. Although Alexa ranking cannotincrease blog traffic, it can attract business opportunities.
Let’s take a look at why everyone thinks that Alexa ranking is biased or unreliable? Well, there are few solid reasons for people to point their fingers at Alexa. First and foremost, the Alexa ranking is measured only with the Alexa toolbar on Internet explorer, Firefox and Chrome. Yes, that means that it relies completely on the people who have installed the Alexa toolbar. As you know, the number of people who have installed Alexa toolbar is very less compared to the total number of internet users. Therefore it would be foolish to trust the numbers given by Alexa. Therefore, you don’t need to worry about your Alexa rank if you already have a successful blog with good blog traffic.
When we talk about the Alexa toolbar, we can see that it is not supported in few browsers. Also, many anti-virus software such as Symantec, McAfee etc have classified this toolbar as adware or trackware. That means that it’s not that secure as you would think. However, it’s still very popular among a set of users. So, we have seen the pros and cons of Alexa ranking. If you still want to go with increasing your Alexa ranking for attracting advertisers, we are ready to give you the necessary tips.
The biggest tip is to install Alexa toolbar on your browser. You can also tell your friends and family to have the toolbar installed on their browser. Since you own the website, you will be making several visits a day. Your friends and family also will visit frequently and this will definitely help increase Alexa ranking. Remember, this will definitely increase Alexa ranking, but it’s not going to increase blog traffic in a major way.
Almost all the webmasters use Alexa toolbar. Therefore it would be beneficial if you could get the attention of webmasters community to take a look at your website. Join webmaster’s forums and post your website links. More webmasters coming to your website will definitely increase the Alexa ranking. But it is not going to increase blog traffic. You can also encourage your regular users to install Alexa toolbar on their browser. You can place a link on your website to install Alexa toolbar. If good percentage of your website users installs it, your Alexa ranking will see a rise. Well, you don’t need to worry about Alexa ranking if you already have a successful website and you make money out of it. Alexa ranking would be beneficial for the newbie on the block to attract more advertisers. Now you decide if you really want your Alexa ranking to be improved or not.
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